BUILDING SUSTAINABILITY STRATEGY ON IMPLEMENTATION OF SMALL BUSINESS WITH TRIPLE BOTTOM LINE

ICOEN || The 5th International Conference on Entrepreneurship 2018
30-31 Agustus 2018 || ISSN: 2356-3206
Penyelenggara : Universitas Ciputra Surabaya

Penulis 1     : Siti Istikhoroh
Penulis 2     : Taudlikhul Afkar
Penulis 3     : Ch. Menuk Sri Handayani

PDF VERSI CETAK/ASLI

ABSTRACT
Keeping corporate sustainability is a business topic that always accompanies the company in carrying out its activities, including small companies. The concept of sustainability is accepted as true and is believed to be applied by the company include the concept of the Triple Bottom Line (TBL), which harmonizes economic needs with care for the environment and surrounding communities. Large company can implement this concept without obstacles, however not the case with smaller companies. Theoretically, this paper aims to provide a framework TBL concept that can be run by small companies, whereas the empirical aims to provide an understanding of how to implement the concept of TBL for smaller companies.
Keywords: Business Continuity, Small Company, Triple Bottom Line