BUILDING SUSTAINABILITY STRATEGY ON IMPLEMENTATION OF SMALL BUSINESS WITH TRIPLE BOTTOM LINE
ICOEN || The 5th International Conference on Entrepreneurship 2018 30-31 Agustus 2018 || ISSN: 2356-3206 Penyelenggara : Universitas Ciputra Surabaya Penulis 1 : Siti Istikhoroh Penulis 2 : Taudlikhul Afkar Penulis 3 : Ch. Menuk Sri Handayani
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Keeping corporate sustainability is a business topic that always accompanies the company in carrying out its activities, including small companies. The concept of sustainability is accepted as true and is believed to be applied by the company include the concept of the Triple Bottom Line (TBL), which harmonizes economic needs with care for the environment and surrounding communities. Large company can implement this concept without obstacles, however not the case with smaller companies. Theoretically, this paper aims to provide a framework TBL concept that can be run by small companies, whereas the empirical aims to provide an understanding of how to implement the concept of TBL for smaller companies.
Keywords: Business Continuity, Small Company, Triple Bottom Line