Linguistic Strategies as Means to Achieve Political Power Represented George Orwell’s Animal Farm

MEDAN BAHASA || Jurnal Ilmiah Kebahasaan
Volume 10 || Nomor 2 || Desember 2016 || ISSN: 1907-1787
Penerbit : Balai Bahasa Jawa Timur Badan Pengembangan dan Pembinaan Bahasa Kementerian Pendidikan dan Kebudayaan

Penulis 1: Rahmad Hidayat
Penulis 2: Fajar Susanto

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ABSTRACT

The paper attempts to scrutinize the construction of linguistic strategies as a means to get political power which are produced by the characters in George Orwell’s Animal Farm. As an author who lived at the time of social and political changing in Europe signed by the appearance of the communist revolution and the situation and condition after World Wat II, Orwell presents the efforts of the characters in producing words to provoke public and society surround them to be their followers and then supporters to reach their ambition, namely the power holder. The research applies New Criticism approach which is proposed by Michael Bakhtin who is well known as the formalism school in doing literary analysis. According to him, every word or language is not produced from the emptiness. It means that there are many messages and purposes when the word or language is conveyed by the people who have many interests as can be seen in Orwell’s Animal Farm, especially in the current political in the Europe nowadays. There are three steps of producing language which are done by the characters in the novel to get their ambition as the ruler. First is constructing language to influence others to get sympathy and then support. The  second is creating language as a means to built political power. The last is the language which is used as an instrument to defend political power. It is argued that the production and construction language by the characters represent the importance of language as a power to get their main agenda.

Keywords: linguistic strategies, political power, New Criticism